Christopher Moy-Lopez

Viral Media

@s.p.1.c.y

Low key I think tht was amazing #foryoupage #makeup #eyebrows #coverup #4u #fyp

♬ original sound – Chris
@s.p.1.c.y

Some things never change… #fyp #foryou #Ao3 #fanfiction

♬ I would like to thank Garfield. – joei

Through a series of case studies on Personal Branding confined to TikTok, Christopher achieved multiple Viral Videos, with the highest reaching 2.4 Million Views

Utilizing user-generated content principles, Christopher was able to generate mass viewership in niche online markets

Christopher’s attention to microtrends in niche markets, mixed with humor, creates intimate and relatable content for audiences to consume.

Why did these videos work? Looped content+ Relatability + Niche Market

Social Media Campaigns

Queer Magazine Instagram Campaigns directed and produced under Christopher Moy-Lopez’s Leadership from 2020 to 2023

Feminist, Gender, & Sexuality Studies Program Social Media Promotional materials created by Christopher Moy-Lopez, as they served as a social media associate

Advertising Media

Christopher has worked with small businesses as a freelance creative to deliver advertising materials .

Project: A&A Beauty

Concept Sketches

Design Media

During their time at Cornell University, Christopher stepped into various creative and leadership roles as a pioneer of one of Cornell’s first BIPOC and LGBTQ+ magazines.

Mixed Media

Christopher often explores identity through the use of ink, acrylic paint, digital art, and alcohol-based markers.