Viral Media
As a social media junkie, Christopher has been able to tap into viral trends, understand how they work, and develop strategies behind them that lead to audience retention.
Through a series of case studies on Personal Branding confined to TikTok, Christopher achieved multiple Viral Videos, with the highest reaching 2.4 Million Views
Utilizing user-generated content principles, Christopher was able to generate mass viewership in niche online markets
Christopher’s attention to microtrends in niche markets, mixed with humor, creates intimate and relatable content for audiences to consume.
Why did these videos work? Looped content+ Relatability + Niche Market
Social Media Campaigns
Christopher’s journey into advertising and public relations began with a passion for personal content creation; today, Christopher’s focus revolves around leading social media campaigns through the content creation and social media strategy stages.
Recent Campaign |
In Collaboration with local Chicago Music Artists— CrabsFencing, Tim Ye, Toph Moy, and Nicholas Bauknecht— Christopher delivered a promotional social media campaign that resulted in a sold-out show.
Queer Magazine 2019- 2023 |
Christopher served as the founder, President, and Arts Director for Queer Magazine. Below are social media campaigns created under Christopher’s guidance. These campaigns resulted in a steady Instagram following, a cult-like audience, and a readership that averaged 1,000.
Feminist, Gender, & Sexuality Studies
@ Cornell |
Cornell Feminist Gender & Sexuality Studies 2023 | Christopher served as the FGSS intern during the spring of their senior year and was brought on to revitalize their social media feed. Christopher’s work allowed the program to attract prospective students and promote the work of professors internationally.
Advertising Media
Christopher has worked with various local small businesses and communities in Chicago to create advertising media that bolsters consumer response and brand loyalty.
A&A Beauty |
A&A Beauty is a local small business in Chicago that creates all-natural skincare products for everyday use. Christopher was brought on to create advertising material for their latest body-butter skincare line. These materials led to an increase in product sales and brand visibility.
Concept Sketches
Vintage Underground |spec
Vintage Underground is a Chicago-based small business in the Wicker Park area. Vintage Underground specializes in the sale of vintage jewelry and clothing. In consultation with the store, Christopher created spec work to promote its expansion.
Concept Sketch
Salomon |spec work
Salomon is an activewear and shoe brand that combines comfort and fashion. Below are concept Ad designs Christopher created.
Product image sources: Salomon website; Lummi
Design Media
Christopher is a passionate graphic designer who is continually striving to deliver high-impact media that captures the audience’s attention and promises to retain it.
Queer Magazine |
Christopher served as arts director for Queer Magazine for each of these issues. This included coordinating photoshoots, graphic design, layout, and thematic conception. Each issue shows Christopher’s continual commitment to grow as an artist in the graphic design space.
June Tunes |
Christopher was charged with creating design media to promote a local Indie artist showcase. Their media resulted in a visual identity for the event.
Mixed Media
Christopher often explores identity through the use of ink, acrylic paint, digital art, and alcohol-based markers.
